This propaganda advertisement from Coca Cola is an excellent example of glittering generality. With the poster’s simple and neat layout, the poster gives the most attention to the red bold circle that has “Drink Coca Cola” written. In a way, it seems the advertisement is giving a subtle command to make us drink Coca Cola. In the middle is a Coca Cola bottle filled with Coke. Already, looking at the transparent bottle of Coke would make the viewers of the poster eagerly thirsty and eager to buy this drink right away. The slogan of this poster “things go better with Coke” uses the loaded word “better” to make people strongly feel desire to buy the product. The slogan makes a promise that doesn’t tell us anything, and uses the word “better” as it has no specific meaning but only sounds good. Glittering generality is used in this poster to make the product seem more desirable.