Emotional Appeal
This propaganda poster uses emotional appeal to suggest that children should start drinking Cola from a young age. The color black and white of the poster suggests that this poster was made in the 1900s. In the poster, there is a picture of a baby and his mother smiling at him, looking very glad. This picture is possibly refering to the slogan above, “for a better start in life start COLA earlier!” The mother looks pleased because her son, who would have drank Cola from a very young age is looking very cheerful like his mother. This makes the viewers feel positive about the advertisement which also makes the viewers feel good about the product. Card Stacking is also used in this advertisements because it is written that babies who start drinking Coca Cola have a higher chance of “fitting in” during those awkward teen years so you (parents) should do a favor to their child. This makes the viewers not wanting their babies to be left out and fitting in. It is also written on the poster that Cola boosts personality. These information suggests that Coca Cola is leaving out all the important details, presenting only some parts of the truth, and not revealing the negative aspects of the product. This poster triggers emotions to the viewers so that we can also feel the same as the child and the mother in the poster when we purchase the product.