Card Stacking
This advertisement is a great example of card stacking. With facts and figures, this advertisement looks rather pleasing with numerous statistics about the Burger King Satisfries. However, the three statistics are the only ones bolded with a bigger white font, as it is hard to read the actual and relevant facts about the fries. The crispy looking fries makes the viewers hungry to eat the fries right at the moment when they see the advertisement. The advertisement uses loaded words like less and big to only show the big and huge idea. They do not tell us how “big” the taste actually is. Although in the poster it says that there is “40% less fat” and “30% less calories,” there might be a hidden unhealthy factor that makes the big taste. This propaganda uses card stacking by leaving out details, presenting only some parts of truth and showing only the benefits of the Satisfries.